Privacy Policy

1. Introduction

SilvPop ("we," "our," or "us") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit silvpop.com or make a purchase from us.

This policy is compliant with India's Information Technology (Amendment) Act, 2008 and the Personal Data Protection principles, and is aligned with GDPR best practices for our international customers.

2. Information We Collect

2.1 Information You Provide

Account data: Name, email address, phone number, password
Order data: Shipping address, billing address, order history
Payment data: Card details (processed by Razorpay; we do not store card data)
Communication data: Messages you send us via email or chat

2.2 Automatically Collected Data

IP address, browser type, device type
Pages visited, time spent, referral URLs
Cookies and similar tracking technologies

3. How We Use Your Information

To process and fulfil your orders
To send order confirmations, shipping updates, and invoices
To communicate about your account or queries
To send promotional emails (with your consent; you may opt out at any time)
To improve our website, products, and customer experience
To prevent fraud and ensure security
To comply with legal obligations

4. Legal Basis for Processing (GDPR)

For customers in the EU/EEA, we process personal data under the following legal bases:

Contract performance: To process orders and provide services
Legitimate interests: To improve services, prevent fraud
Consent: For marketing communications (withdraw consent at any time)
Legal obligation: To comply with applicable laws

5. Data Sharing

We do not sell your personal data. We may share data with:

Shipping partners (e.g., Shiprocket, BlueDart) to deliver your orders
Payment processors (Razorpay) to process payments securely
Marketing platforms (e.g., email service providers) to send communications you opted into
Analytics services (e.g., Google Analytics) to understand website usage
Legal authorities when required by law

6. Cookies

We use cookies and similar technologies to enhance your experience, remember preferences, and analyse traffic. You can control cookie settings through your browser. Disabling cookies may affect some website functionality.

7. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes described in this policy, or as required by law. Order data is typically retained for 7 years for tax compliance purposes.

8. Your Rights

You have the right to:

Access: Request a copy of your personal data
Rectification: Correct inaccurate data
Erasure: Request deletion of your data (subject to legal obligations)
Portability: Receive your data in a machine-readable format
Objection: Object to processing for direct marketing
Withdraw Consent: At any time, for consent-based processing

To exercise these rights, contact us at the email on our website.

9. Data Security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, alteration, disclosure, or destruction. However, no internet transmission is 100% secure.

10. Children's Privacy

Our website is not directed at children under 18. We do not knowingly collect personal data from minors.

11. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes by posting a notice on our website. Your continued use after changes constitutes acceptance.

12. Contact Us

For privacy-related queries or to exercise your rights, please contact our Data Protection Officer via the details on our website.